If I asked you what ‘From’ email address you use for email marketing campaigns would you know the answer without checking? Don’t worry if you’re currently shaking your head, you are definitely not alone. Once you hit send on an email campaign it is too easy to sit back, brush the bead of sweat from [...]

There’s a wealth of specialist marketing knowledge here at Essential and we believe in sharing this knowledge to help others. To facilitate this we are planning on running a series of FREE half day IT focused marketing workshops at our offices in Newbury. These will be run by marketing specialists and will be designed to [...]

HTML emails can be as much of a banana skin to the seasoned designer as they are to the rookie marketer. Although it is often a key requirement that HTML email design reflects your offline brand, you must also think about how this will work for your email recipient. I have outlined five golden rules [...]