One of the greatest challenges in the B2B space is identifying and harnessing potential leads. There are two distinct approaches, either directly engaging the audience at the risk of scaring them off by appearing too ‘sales’ focused or alternatively stepping back and ensuring that the correct materials are there for potential customers to stumble across [...]

I remember some time ago in a previous life working for a client who asked that we create no more microsites and that all new projects should be worked into the corporate site. As you can imagine, this plan was very short lived; restrictions on styling, legals on content, branding and any manner of other [...]

There are a number of factors to take into account when considering whether to hire a PR agency. One way of deciding is to ask yourself the following questions: Can you afford a PR agency? If so, would it be an asset to you? Good PR agencies take the time to understand what you are [...]

We had some nice news today – one of our key contacts at a client has had a nice promotion. This is great for him but it’s also very good for us as he will remain a central figure in our working relationship with the client. This got me thinking about how work is affected [...]