Not Sure What Film to Buy? Scan the QR Code.

Made Essential Reading on 03 September 2010 Felix Hemsley

I’m sure you’ve wandered the aisles of HMV or the late Virgin Megastores or any other DVD retailer in search of something to watch, but have all too often by passed the lesser known titles. Surely the reason for this is (for want of a better term) lack of knowledge. It’s all well and good reading the brief overview on the back or simply judging the quality of the film based on the image on the cover, but surely there’s a better way?

Well I believe so, and it’s not all that complex. One of the best ways to research films is on the web, invariably turning to YouTube or another video site for trailers, giving a much more in-depth impression of what to expect. That’s great if you’re in front of a PC or have time to tediously browse the web on your mobile device, but hardly the epitome of convenience for the everyday shopper.

So the aim; to put easily accessible rich content in the hands of the buyer.

If all film makers were to simply create packaging with a dedicated area for a QR code, then the solution is so unbelievably simple. Every DVD in-store is accompanied by a printed QR code which when scanned, takes you directly to a trailer…simple!

I’ve created an example below so give it a go and let me know what you think…of the concept, not the film! Click the image to enlarge it and it should then be much easier to scan…