The Essential Workshop Series: Slides & New Dates

Made Essential Reading on 28 June 2010 Felix Hemsley



If you weren’t able to attend our Social Media Workshop, fear not. We have just uploaded the presentation to our slideshare account and it can be viewed at the bottom of this post.

We have also recently confirmed the dates for the our future workshops, so be sure to register and add these dates to your diary:

Email Marketing, 8th September 2010 – Register

  • Email marketing in 2010 – Changes & developments you should be aware of
  • The latest technologies – Leveraging technological advances to improve campaigns
  • How to create effective content – Content is king, but are you ruling your castle?
  • Email design – What to do & where not to go wrong
  • How to achieve the best open rates – It’s often the little things that make big differences
  • Managing and growing your database – Without a refined contact list, you’re in the dark
  • Best practices & legal requirements – Make sure you’re doing everything the right way
  • Reporting and analytics – Insights are key to effective development, and measurement is the tool to get you there…Register


Co-op and MDF fund management, 10th November 2010 – Register

  • Know the rules – Key points to look for in vendor co-op and MDF guidelines
  • Get those approvals – How to write compelling funding requests that are sure to be signed off
  • Managing the funds – Tips for managing multiple co-op funds
  • The importance of evidence – What counts as evidence and what does not
  • Closing the loop – You’ve done the campaign and raised the claim so now you get paid right? Wrong! Why? – Register

Social Media Introduction
View more presentations from Essential Communications.


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