Media Consumption is Shifting. Are You?

Made Essential Reading on 25 June 2010 Felix Hemsley

I spend a huge amount of time reading content from across the web and creating content in various locations on both a personal and professional level. I have come to realise that the wealth of knowledge and sharing on the web enabled by social platforms has meant that this consumption is a never ending process.

So how do we penetrate this plethora of information? How do we get heard and seen above everyone else? Differentiate and facilitate.

It feels like we all have less and less time each day to do each item on the to-do list, so anything which can save us time is greatly appreciated. With this in mind, I encourage people to explore different media for sharing information.

If you’re looking to write a detailed product review, why not create a video short? If you’re holding an interview, rather than provide a transcript, why not create a podcast or an Audioboo which can be listened to on the move?

Here at Essential Communications, we have clearly identified that video content in email marketing is by far and away the best way to attract engagement. It offers more personality, a richer information feed and above all, saves time and effort for the audience.

With media sharing becoming easier by the day, the technological barriers which we used to face with uploads and file formats are behind us. So next time you’re looking to put content into the online space, consider a different medium for your broadcast.